Marketing newsflash: Search engines LOVE video!
Videos are 53 times more likely to appear at the top of search results (Forrester Research)
Looking to maximize your search traffic (isn’t everyone)? For years we were told that on websites, “Content is king.” By now you’ve no doubt optimised your website content for SEO. But the definition of “content” – like everything else on the Internet – is evolving. Did you know that videos consistently show up on the first page of search results — particularly Google?
It’s obvious that Google loves video. Just take a look at the videos included in their organic search results – not to mention the company’s purchase of YouTube. Why does Google loves video so much? It’s simple. Video commands far greater retention over text content
You know the saying a picture is worth a thousand words? Well a video is worth at least a million!
These days, video is routinely incorporated into search engine results. But like text content, you need to offer those bots what they want, or they’ll pass you by and pick someone else’s video. So how can you tap into this massive sector of online marketing? Engaging in video optimisation and a well managed video marketing campaign will significantly increase the pull of your web video.
What’s involved in video SEO
Target Keywords for Video SEO. Just like SEO for text content, keyword research is the essential first step. We recommend that each video target only a few keywords. The keywords must accurately describe the video’s content. But they should also be chosen to reflect terms users are searching for. In this way, we marry the message your video conveys about your business/services/products with the keywords consumers use most often to search for your business type, services and/or products.
Bookmarks and Inbound Links. Again, just like optimising website content, video SEO improves dramatically when other sites link to your video. But not all links are good links. It’s important that the links are from relevant websites, high authority websites and popular sites. Currently, Facebook and Twitter are the most valuable links available. Depending on your business, membership associations, technical and/or educational sites may also be useful. When linking, it’s important to refer to your video using your targeted keywords
The WebVidoPro one-two punch
Our foundation is in internet marketing. We have been practising internet marketing for over 12 years. We know how SEO works and what it can (and can’t) do. Good video SEO will get you ranked on the first pages of the major search engines. But once you lead people to your site, then what? Good video production will capture and retain viewers’ attention. The two are intertwined. What’s the payoff for visitors who find you as a result of search engine optimization? A well-produced, relevant, and engaging video. WebVidPro gives you both.